ONE RIVER MISSION RETREAT CENTER | BRANDING and promotional ASSETS
One River Mission Retreat Center is an offshoot congregation of St. Peter's Lutheran Church of Port Jervis. All of the following assets were created in a matter of weeks, to make the deadline for a huge youth gathering in Houston, TX, with over 30,000 expected to attend. The pastor requested that the One River logo be a combination of the existing St. Peter's logo and a water wheel, as a water wheel represents the main aspect of the mission engagements.
The "flower" of the existing St. Peter's logo.
Three 47 x 79" retractable banners.
L - R: Above - NYC banner, Port Jervis banner.
L - R: Above - A generic One River banner, a photo from a section of the booth where participants engaged in a drum circle,
drum circle sign which was placed inside of a plastic A-frame sandwich board sign.
L - R: Section of a brochure, part of a flier.
One River horizontal stickers! These were a huge challenge. We thought egg shakers would make a fantastic giveaway during the drum circles at the gathering. Having drum circles at different parts of the gathering was to be the main draw to get visitors to stay at the 30' x 30' "booth". We priced out shakers with custom logos, and found them to be cost-prohibitive. So we decided to use plastic Easter eggs instead, which worked out great. Luckily it was the season for local stores to be selling their remainder eggs at a deep discount. We found a source online that could print horizontal stickers at a 1/2" size in height (harder than we thought!).
Many volunteers and kids filled rice and placed stickers on 2,073 eggs!
Also, the eggs also look similar to the colorful "pedals" of the One River logo.
All eggs were given away during the gathering.
Sheet of extra illustrations, ideas, etc.